Marketing Campaign

With the right planning and preparation, exhibitions are the ideal place to launch a new product or service, or gain maximum exposure for your brand. Events and exhibitions are a powerful marketing tool. They provide a platform to promote your product or service to a group that may have little or no knowledge of your services. They also offer an opportunity to meet existing and potential customers. Read on to discover further benefits of exhibitions.

THE ECONOMIC POWER OF EXHIBITIONS

Exhibitions as an important driver of the economy

Exhibitions, also known as trade shows, expos or even passion events, are a subset of the business event industry. Nationally, business events are known to be important drivers of the national economy, contributing to trade and investment outcomes, innovation, jobs creation and visitation.Their value goes well beyond the industry sector of the event – for small and big business. These events play a pivotal role in Vietnam’s economic prosperity, including boosting the visitor economy through domestic and international visitation (such as transport, hotels, retail and restaurants), facilitating small business growth by connecting buyers and sellers, knowledge sharing leading to innovation and business collaboration (both locally and globally) and providing a platformfor international trade and investment

THE MARKETING POWER OF EXHIBITIONS

Exhibitions as a powerful marketing channel

In a worldwide, marketers are making digital a cornerstone of their marketing strategy. Digital channels offer cost-effective and targeted means to reach key audiences.

But when it comes to ‘engagement’ – the ambition of modern day marketing – marketers should not ignore the power of exhibitions to deliver genuine results.

Exhibitions are powerful marketplaces. They are an experiential marketing channel that engages an active and highly motivated audience in a face-to-face environment. The people who attend exhibitions choose to be there and want to connect with the products or services on show. They are engaged in the purchase cycle and have the authority to purchase or influence purchasing.

An exhibition has the power to:

• bring your most active prospects and customers to you
• harnesses all five senses to drive home your messages
• create a deep vertical interaction with the product
• drive business to other sales channels – e.g. online and retail
• provide opportunity to meet more interested buyers than any other sales activity
• to build business relationships and generate leads
• emotionally connect with customers.

Did you know?

• 87% of marketers say face-to-face marketing is important
• 83% of visitors have the authority to purchase or influence purchasing
• 80% of trade show visitors are personally involved in buying the products or services on show
• 29% never see sales reps other than at exhibitions
• 72% of visitors intend to buy either at the event or in the near future
• Average dwell time at a trade show is five to six hours
• Trade events account for 9% of marketing budgets, but return 33% of business
• Exhibitors rank shows as the best media in terms of cost efficiency…